Artificial intelligence at our doorstep? Ine Pauwels January 20, 2026 In a rapidly changing world, emerging technologies continuously push us to rethink the way we work and our role as professionals. We saw this during the COVID-19 pandemic, when companies […]

Omni-channel, multi-channel? Nathalie Dijsselbloem January 18, 2026 Pharmaceutical industry professionals in marketing and medical affairs are contacted by agencies that offer omni-channel strategies for targeting healthcare professionals (HCPs). But what is an omni-channel strategy? Unfortunately most of these omni-channel strategies

Sushi & medical content consumtion? Louis Smets December 1, 2025 Remember your first sushi: a delicious, tasty, delightful surprise in just one bite. Little pieces of flavourful food in just the right amount. Shouldn’t it be just the same for

GDPR: blessing or curse? Ine Pauwels November 24, 2025 We often hear from our clients that the General Data Protection Regulation (GDPR, foundation in 2018) remains a black box.  Therefore we asked ourselves the question whether it represents a “blessing”